Al Jazeera O2 Everywhere
Al Jazeera O2 is a platform that provides factual entertainment video content which appeals to the younger Arabic-speaking audience. Until our previous social media strategy, we treated YouTube as our main channel. It was the only offered source for viewing our full episodes. Yet, that changed in October 2011 with the launch of our campaign “Al Jazeera O2 Everywhere”. This change stemmed from our belief that access to our content is the right of everyone, everywhere. Audiences differ based on the social channel. Al Jazeera O2 offers a taste to everyone from whimsical, medical, conspiracy, musical, sports, business, scientific, entrepreneurship, political, educational, comedy, to business shows. We believe that our audience is the centre, the target and the source of our knowledge. After applying this new strategy our viewership and audience increased tremendously.
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After the appication of the new strategy
Risala Ela Al Fada | A Message from Behind Bars
YouTube episode
Risala Ela Al Fada | A Message from Behind Bars
Instagram episode
Risala Ela Al Fada | A Message from Behind Bars
Twitter episode
Risala Ela Al Fada | A Message from Behind Bars
Facebook episode
Chextadium | What is the origin of the European Champions League?
Facebook episode
Chextadium | What is the origin of the European Champions League?
Twitter episode
Chextadium | What is the origin of the European Champions League?
Instagram episode
Chextadium | What is the origin of the European Champions League?
YouTube episode
Dahaleez Amr Waked | Who Benefits from Disasters?
YouTube episode
Dahaleez Amr Waked | Who Benefits from Disasters?
Twitter was excluded from the publishing of this show
Dahaleez Amr Waked | Who Benefits from Disasters?
Facebook episode
Dahaleez Amr Waked | Who Benefits from Disasters?
Instagram episode
Homemade food project and great return | Soaal Mashrou
YouTube episode
Homemade food project and great return | Soaal Mashrou
Twitter episode
Homemade food project and great return | Soaal Mashrou
Facebook episode
Homemade food project and great return | Soaal Mashrou
Instagram episode
Al Qisa o Ma Fiha | Organic Food
Facebook episode
Al Qisa o Ma Fiha | Organic Food
YouTube episode
Al Qisa o Ma Fiha | Organic Food
Twitter promo with a call to action to YouTube (before the application of the new strategy)
Al Qisa o Ma Fiha | Organic Food
Instagram promo with a call to action to YouTube (before the application of the new strategy)
"Why We Sleep?" Book | Brief Fi Rgheef
Facebook episode
"Why We Sleep?" Book | Brief Fi Rgheef
YouTube episode
"Why We Sleep?" Book | Brief Fi Rgheef
Instagram episode
"Why We Sleep?" Book | Brief Fi Rgheef
Twitter episode
Alef Ya | How will the Russian-Ukrainian War Affect Us?
Alef Ya | How will the Russian-Ukrainian War Affect Us?
Twitter episode
Alef Ya | How will the Russian-Ukrainian War Affect Us?
YouTube episode
Alef Ya | How will the Russian-Ukrainian War Affect Us?
Instagram episode
Before the appication of the new strategy
Sanafia | Episode 8 | Monster Episode
Facebook episode
Sanafia | Episode 8 | Monster Episode
Twitter promo and a YouTube call to action (before the application of the new strategy)
Sanafia | Episode 8 | Monster Episode
Instagram promo and a YouTube call to action (before the application of the new strategy)
Sanafia | Episode 8 | Monster Episode
YouTube episode
Tasjeelat Wardi | Alaa Wardi and Hamoud Al-Khidr | Cafe music
Facebook episode (before the new strategy)
Tasjeelat Wardi | Alaa Wardi and Hamoud Al-Khidr | Cafe music
YouTube episode (before the new strategy)
Qershein Hilween | Investing in Bonds and Bank Certificates
YouTube episode
Qershein Hilween | Investing in Bonds and Bank Certificates
Twitter promo before the application of the new strategy
Qershein Hilween | Investing in Bonds and Bank Certificates
Facebook promo before the application of the new strategy
Qershein Hilween | Investing in Bonds and Bank Certificates
Instagram promo before the application of the new strategy